Julia Perez Blogs

Thursday, April 15, 2021

The Increasing Popularity of CBD Products

By julia April 15, 2021 No comments

There is no question that CBD has become a hugely talked about and arguably most controversial health product of today. If you live in an area where it is legalised, you may feel like CBD has suddenly appeared everywhere. Spas offer CBD treatments, coffee shops sell CBD beverages, makeup companies are scrambling to include CBD moisturisers and other skincare products, and even health food stores are adding CBD oils and other extracts to their menus. What is behind all this popularity?

The primary driver behind this sudden interest in CBD products is the widely documented effectiveness for treating a number of common ailments. People are experiencing greater success with CBD when it comes to improving their health. While this benefit is not exclusive to CBD, it is certainly something that is unique to the cannabis plant. But CBD does share some benefits with cannabis. CBD can help relieve the symptoms of nausea and motion sickness that many people endure each day while driving, or during a flight.

However, let’s not forget that CBD and cannabis plant extract are two different things. While some research has shown that CBD can act in much the same way as cannabis, it is also important to note that CBD and THC are two very different compounds. While the two substances share similar antioxidant and pain relief qualities, CBD and THC are two very different substances that work differently in the body. This difference makes them two completely different products in the eyes of medical professionals. CBD and cannabis plant extract are certainly not the same!

When looking at the science behind how CBD and THC work together, it is important to understand that the plant extract CBD actually acts on the body like a neurotransmitter. This means that CBD has the ability to control our nervous system and increase our brain activity. But, when CBD and THC are combined, the two substances become highly powerful “antidepressants.” These powerful medications are often used to treat disorders such as anxiety, depression and schizophrenia.

Suggested site: How CBD and THC Work Together

So, if CBD and THC are such powerful antidepressants, why do we see such a huge rise in CBD popularity over the past few years? People like the fact that CBD and THC do not get converted into the harmful psychoactive substance THC when ingested. In addition, they like the fact that the CBD and hemp seeds are incredibly low in calories, have very little to no risk of addiction and are extremely bio-available. In other words, the CBD and hemp seeds are extremely healthy and the health benefits associated with them far outweigh any perceived downside.

To get a better understanding of why so many people choose CBD over other pharmaceutical medications, you should take a moment to consider that CBD and THC do not produce a high amount of dopamine. In short, consuming CBD and THC products will not make you feel high or disoriented like marijuana does. In fact, CBD and THC can even be beneficial to people who have other mental disorders because they can help boost a person’s memory, concentration and mood.

Some people are against hemp and CBD because of the association between CBD and THC. However, it has been proven time again that hemp and CBD have none of the dangerous side effects associated with the psychoactive properties found in the cannabis plant, so there is no reason to disregard the incredible health benefits that CBD can provide. Many medical marijuana patients have reported an increase in mood, memory and concentration after ingesting CBD products.

Whether or not CBD is better than marijuana at reducing anxiety and relieving pain depends on your point of view. If you believe that it is possible to overcome your medical marijuana addiction through dietary control, ingestion of CBD may be the easiest way to go. Either way, I highly recommend that you find a product containing pure CBD for effective results.

Suggested site: Hemp Products & CBD Shop – The Hemp Garden
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Male Contraception – What’s in the Pipeline

By julia April 15, 2021 No comments

Reproduction in humans is a two-way street – a sexual process that requires two partners. However, the methods developed so far to prevent it have more or less been designed only for the female counterpart. Till today, the only available contraceptive tool for males, except vasectomy which can sometimes be irreversible, is a condom.

For years women have been shouldering the burden of birth control predominantly because it is their bodies that will have to bear the consequences. However, as the human species is maturing, it is becoming more and more clear that just like the process of reproduction itself, the methods developed to halt it should also manifest a sense of partnership, a more just arrangement.

It’s not only about taking the burden off the women. It’s also about male autonomy. Undoubtedly condoms have good success rates but without a doubt, the social and financial responsibility of fathering a child can have a serious impact on the lives of men if things go wrong.

Suggested article: Male Condoms – Find My Method

Therefore, in recent years, much research is being done to develop more male contraceptive options.

The Male Pill:

Just like the birth control pills being used by women around the world, research is currently underway to develop a once-a-day contraceptive pill for males. The male pill follows the same mechanism as the female pill – regulation of sex hormone in the body. It is made up of a steroid molecule that exhibits properties of the male sex hormone, testosterone, and progestin, the synthetic version of the female sex hormone, progesterone. The progestin works to reduce testosterone levels in the male reproductive glands, testes which in turn lowers the production of sperms.

One might ask then what’s the point of having testosterone properties in the pill as well? The answer is – to prevent side effects such as problems with ejaculation or low sex drive. While reduced levels of testosterone in testes get the job done, low levels of it in the bloodstream can have dreadful effects on a person’s sex life.

So how low a sperm count are we looking at here? Normally semen at the time of ejaculation may contain anywhere from 40 to 300 million sperms per milliliter. At least 20 million healthy sperms per milliliter are required for conception. Therefore, these pills aim at reducing the sperm count to 1 million per milliliter to prevent pregnancy.

The Contraceptive Gel:

The good news about this one is that it is ahead of all other options in its clinical trials. Another plus point of it is that one can conveniently apply it on the arms and shoulders every day and the work gets done.

This gel also uses a similar hormonal mechanism as the pill and can cause similar side effects. Also, since the gel and the pill both use synthetic forms of testosterone, the efficacy of these hormonal options differs in men of different ethnic origins. The reason behind this is yet to be discovered.

RISUG:

The acronym stands for ‘Reversible Inhibition of Sperm Under Guidance.’ This is the non-hormonal method and a non-surgical alternative for vasectomy which in some cases can be irreversible. Keeping intact the reproductive tube which is cut in vasectomy, the vas deferens, this technique employs a synthetic chemical to block the tube and kill the sperms which enter it on their way to the penis.

Developed by a researcher in India, this polymer is non-toxic and effective right away. A man can get it injected and keep it in place till he decides to start a family. It can be removed just as easily with another injection which flushes the chemical out of the vas deferens.

Although there are chances that it will become commercially available in India in a few years, however for the rest of the world it might be a while as more trials are underway to evaluate its efficacy and safety.

IVD:

Just like a woman’s Intrauterine Device (IUD), this is an external device, a plug that is placed in the vas deferens and it filters out any sperm that might want to pass through to reach the penis. It can be conveniently removed when needed. However, just like other male contraceptive options, this too is in its early phase of testing.

Others:

The male sperm goes through several stages of development before it matures. Even then it has to journey all the way from the testes to the penis to ensure it gets pumped into the female vagina. Many of these points offer the potential for researchers to stop the sperm from reaching the female body. Several types of research are being conducted to create non-hormonal, reversible male contraception (NHRMC) targeting areas like sperm production, transport, and motility.

Set-backs:

Even though similar female birth control methods have been commonly available in the markets and are being used for decades now across the world, there are certain impediments in the way of making male contraceptives commercially accessible. Unlike the time when contraceptives for women were introduced some 50 years back, standards for acceptable side-effects have been raised considerably, and therefore severe side-effects like weight gain and decreased libido which were not considered significant enough back then today go beyond the thresholds approved by the health regulatory bodies.

Suggested article: Male Birth Control Options

Moreover, since men don’t face the fatal risks associated with pregnancy and childbirth, the willingness to tolerate the side effects decreases even further among those in authority.

There are many reasons why the work in the arena of male contraception has been lagging behind for several decades now. However, the bright side is that the research is gaining pace as the world is becoming more and more equitable. Probably not for our generation, but hopefully the next generation of boys and men will be shouldering an equal responsibility of birth control with their partners as better, safer, and affordable options of male contraceptives become available in the market.
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4‌ ‌Digital‌ ‌Marketing‌ ‌Strategies‌ ‌for‌ ‌Small‌ ‌Businesses‌ ‌

By julia April 15, 2021 No comments

Why Digital Marketing?

Nowadays lack of online presence can kill the business growth and hammered your business badly. With the increasing number of internet users and the number of online searches for services, online presence becomes the need of every business. But all businesses, especially small ones can not afford to hire an agency for online marketing services. So, here we will discuss 4 budget-friendly digital marketing strategies that can be implemented on your own.

First, identify

What is the demographic base of your customer?Which online platform uses search for products similar to your products?What do your competitors offer to users?What is your budget for online advertisement?

Answers of these questions help you to build and implement digital marketing strategies more effectively.

Digital Marketing Strategies for Small Businesses

Google My Business

Google My Business is one of the powerful digital marketing tools for small and local businesses. Ranking in Google My Business listing improves your business online visibility and sale. If you are running a business that targets the local people then Google My Business is the first tool of your list to make an impact on online searches.

For example, if user search for “digital marketing training institute in Mumbai”, Google shown result as,

Google My Business not only helps users with businesses related to the search query but also guides them with maps to reach at particular locations and provide contact information for the businesses.

GMB is the best way to gain online visibility and credibility for the business in a short period of time. If you are running a local business then It should be top in your list.

How to optimize GNB profile and rank your business

Fill up all details of your business.Include Keywords in business title and description.Update your business opening hours accurately.Update your business location correctly.Add photos as much as you can.Manage and respond to customer reviews.Let users contact or message you.Add a local post regularly.Add product catalogue for the users.

Remember, your business listing ranking will be improved when you get the good reviews and update the post regularly. Google My Business listing is absolutely free of cost service from Google.

Facebook Marketing

Facebook advertising is also a great option to reach more people and improve your business social presence. Facebook marketing can be done in two ways, either organically or paid advertising.

What is Organic posting:

Facebook organic posting means creating user interested content regularly and posting it on your Facebook business page in order to gain more followers and likes to your business page. Though organic posting takes more time to get the result, consistency and patience are important to get good and long term results for your business. You can also add offers on your business page inorder to get more visibility and user engagement.

Paid Advertisement:

Facebook paid advertising is widely used by many small and medium businesses to get the result instantly. With Paid advertising you can select which area and interest of people want to display your ad. Based on your ad objectives the cost will vary for advertisement. For lead generation campaigns cost be higher compared to the awareness and reach campaign.

Facebook paid advertising is marked as a “Sponsored” post when showing for the targeted audience. You need to create the Facebook ad account in order to start with Facebook paid advertisement.

Facebook paid advertising helps businesses to reach more users in a short time, with targeting to specific location, gender and age groups but it is bit costly service for local small businesses.

Google AdWords

There are thousands of search queries made on Google every second. No other advertising option has the potential to get the quick and good result for your business than the Google Adwords.

Google Adwords is like the Good father of all online marketing strategies. For a long time it’s competitive, it’s expensive yet to be an effective online marketing strategy. Adwords goal is to deliver the relevant search results for the queries and it will be less expensive when you set it up and optimize properly. Adding negative keywords and a detailed audience can help you to get a good click through rate.

The question is, how does it work?

Adwords display your ad for the query searched related to your product or keyword you mention. These results are shown at the top of search engines and at the bottom as well. When a user clicks on your ad then the amount will be debited from your ad spent whether the user goes with your service or not. That’s why right targeting and optimization of campaigns is important.

How to Set up a result driven AdWords campaign?

Map your campaign strategy.Targeting the right keywords.Targeting the right audience. Check competition of keywords.Competitors analysis to build result driven ad copy.Optimize your campaign for the best time of search.

Search Engine Optimization

Search engine optimization is a long process and it takes time but once you rank for the particular keywords then the result will be given for a long time. Search engine optimization is not instant result and it needs knowledge of search engine and Google algorithms, how it works? That’s the reason businesses go with consultants to search engine optimization strategy.

SEO means ranking for the search query on top of the search engine results. When users search for any queries, they hardly check the first page of the search result. So it is important to rank on at least the first page for the relevant queries. Ranking is dependent on the search volume and competition of keywords. Large search volume and high competition keywords are difficult to rank and it takes more time.

Takeaway

These are the commonly used digital marketing strategies to improve the online visibility of the business. Based on your business type, the user can go with the strategy which is best for his business and give them a good result. For small and local businesses Google My Business and Organic posting on social media is the best strategy to go with.
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